Social Posts
Writing for social media is tough. To do it well requires an arsenal of other adjacent knowledge (like how Instagram SEO works, for example). In my experience, this is the bit that can be most easily overlooked, but don’t be fooled — brands can live and die by their copywriters.
Blogs
An integral component of a well-structured marketing funnel, and a content creator’s bestie — the corporate blog. Bursting with juicy keywords, and just begging to be portioned into snackable content.